Two weeks to define priorities, align strategy, and set an actionable roadmap. For teams ready to get clear and move fast in the right direction.
Design leadership for companies at an inflection point.
What we do
We work directly with visionary teams to define what the future could look like, and then bring that vision to life.
How we work
A strategic design partnership, embedding senior leadership, key talent, and the focus to ship. For teams ready to unlock launch.
A senior design voice in strategic decisions and a sharp eye on execution. For founders and leaders who want perspective and partnership.
About us
Our Mutual Friend is led by Lia Napolitano. She has designed products used by hundreds of millions of people — Siri at Apple, the first Oculus Quest at Meta, and as VP Design at Caffeine, she led product design and brand from launch through 60M+ MAU.
Our work includes product strategy and roadmaps, fundraising narrative and pitch design, product design and user experience, cross-functional operating process, and launch creative direction — with consistent senior design leadership across strategy and execution.
Start a conversation
If your product is at an inflection point, we'd love to hear about it.
Let's talkBooking Summer 2026